With leadership experience in publishing and edtech among others, most recently at Turnitin South Asia, Ashim brings tech-savvy and a keen understanding of strategy and marketing to Edside projects. He also advises and researches on organization and competitive strategy. Ashim drives continuous evaluation of technologies to drive superior strategic and marketing solutions. Ashim completed his PGDM from IIM Bengaluru, as the batch topper in the Marketing specialism. In addition to his professional responsibilities, Ashim is presently also a doctoral research scholar in Strategic Management at the Management Development Institute, Gurugram, Haryana, India.

Leadership

Ashim Sachdeva

Hansa Sachdeva

An MBA from FMS, Delhi University, Hansa brings extensive experience of academia to Edside. She has served at the helm of Admissions and Communications in higher education and is widely recognized as a dynamic leader in education. Hansa is also a doctoral research scholar in Marketing Management at the Management Development Institute, Gurugram, Haryana, India. Her professional experience straddles media, consulting and the education verticals. Hansa brings an unusual blend of communication strategy, academic nuance and deep understanding of hybrid learning to her role.